Looks like Martha Stewart has a nice new portal to offer us some sewing projects, while collecting data to offer her sewing machine company sponsors, and probably making a little referral commission on each machine sold through her site. The good news is that many of these projects do look unique, not just recycled MarthaStewart.com projects. Maybe they are also from the sewing machine companies' sites? Nice resource for Christmas gifts, if you're on the hunt.
The crafty projects look great, like this owl applique pattern (love me some owls in the fall), but their apparel projects are really just ways to embellish clothes you've bought or created from a different pattern that you purchase and sew on your own. AND I can't find any reference to the cute little plaid hoodie I saw in the ad, which it seems they imply there's a pattern for on the SewingIdeas.com site. If you find it on the site, will you let me know? Thanks!